{"id":3666,"date":"2023-09-04T11:48:06","date_gmt":"2023-09-04T03:48:06","guid":{"rendered":"https:\/\/admazes.com\/?post_type=blog&#038;p=3666"},"modified":"2024-03-13T20:25:27","modified_gmt":"2024-03-13T12:25:27","slug":"g4a-stay-competitive-in-data-driven-marketing","status":"publish","type":"blog","link":"https:\/\/staging-1.admazes.com\/zh\/blog\/g4a-stay-competitive-in-data-driven-marketing\/","title":{"rendered":"Stay competitive in data-driven marketing using Google products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3666\" class=\"elementor elementor-3666\" data-elementor-post-type=\"blog\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5196b57e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5196b57e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c1e5c41\" data-id=\"2c1e5c41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58a25dfd de_scroll_animation_no elementor-widget elementor-widget-post-terms\" data-id=\"58a25dfd\" data-element_type=\"widget\" data-widget_type=\"post-terms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"press-elements-terms \">Tech Blog<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9d5324 de_scroll_animation_no elementor-widget elementor-widget-dt-post-title\" data-id=\"1b9d5324\" data-element_type=\"widget\" data-widget_type=\"dt-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"dt-post-title \">Stay competitive in data-driven marketing using Google products<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d0870e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d0870e4\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c6716eb elementor-invisible\" data-id=\"7c6716eb\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65300747 de_scroll_animation_no elementor-widget elementor-widget-post-date\" data-id=\"65300747\" data-element_type=\"widget\" data-widget_type=\"post-date.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"press-elements-date \">4 9 \u6708, 2023<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c511fb de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"5c511fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Marketing has always been about reaching the right audience at the right time, with the right message, but in today\u2019s digital world, more than precision is required to succeed. We are now in a predictive era where sophisticated algorithms, artificial intelligence and machine learning are the keys to anticipate consumers\u2019 needs and interests<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12dd2bc de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"12dd2bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/staging-1.admazes.com\/wp-content\/uploads\/2022\/10\/Admazes-web-17-e1664981260118-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2082\" alt=\"\" srcset=\"https:\/\/staging-1.admazes.com\/wp-content\/uploads\/2022\/10\/Admazes-web-17-e1664981260118-768x576.jpg 768w, https:\/\/staging-1.admazes.com\/wp-content\/uploads\/2022\/10\/Admazes-web-17-e1664981260118-300x225.jpg 300w, https:\/\/staging-1.admazes.com\/wp-content\/uploads\/2022\/10\/Admazes-web-17-e1664981260118.jpg 853w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-700d108 de_scroll_animation_no elementor-widget elementor-widget-spacer\" data-id=\"700d108\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496f49b de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"496f49b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">What it means to businesses?\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-593fbf1 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"593fbf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This change gives businesses various new challenges, such as rising user expectations on privacy, regulation increase in restrictions on use of personal data and increasing scarcity of cookies. The size of data is increasing and is being presented with more types of format. And even if the data is successfully compiled, there is still a lack of analytics and artificial intelligence\/machine learning solutions on the market today, yet businesses are relying more and more on them to fully utilize the data they have collected. All of this can lead to limited actionable insights for decision makers and can cause teams unable to make timely decisions to meet rising customer expectations in a scalable and cost-efficient manner. 73% of data leaders feel real-time access to data is extremely important according to research, which shows the importance of addressing the issue.<\/p><p>Solutions to stay competitive in data-driven marketing are provided by Google\u2019s services and products, from the data collection and transformation stage, to the analyze and visualize stage, and finally to the activation stage, all can be covered by Google. Google Cloud presents businesses with multiple advantages, for instance, Google Analytics 4 will provide privacy-safe customer insights with or without cookies. Second, Big Query captures existing data from various sources, performs ETL and breaks down silos with a serverless, highly scalable data warehouse. Third, Big Query creates actionable insights to become more customer-centric with machine learning solutions and Looker lets you understand your business in near real time and visualizes your results. Fourth, the ability to manage and govern data and insights in an integrated platform. All of this can be achieved with a best-in-class cloud platform for a consistent customer experience!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-135d4185 elementor-invisible\" data-id=\"135d4185\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e0b29ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e0b29ce\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-56fb2a89\" data-id=\"56fb2a89\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b9429f de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"42b9429f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Read More<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3fc6c8 de_scroll_animation_no elementor-widget elementor-widget-ha-post-list happy-addon ha-post-list\" data-id=\"f3fc6c8\" data-element_type=\"widget\" data-widget_type=\"ha-post-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"ha-post-list-wrapper\">\n\t\t\t\t<ul class=\"ha-post-list\" >\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ha-post-list-item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/staging-1.admazes.com\/zh\/blog\/exciting-update-on-google-clouds-expanded-row-limits-in-connected-sheets-for-bigquery\/\">\n\t\t\t\t\t\t\t\t<span class=\"ha-post-list-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\t\t\t\t\t\t\t\t<div class=\"ha-post-list-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"ha-post-list-title\">Exciting Update on Google Cloud\u2019s Expanded Row Limits in Connected Sheets for BigQuery | \u6709\u95dc Google Cloud \u64f4\u5c55 BigQuery \u9023\u63a5\u5de5\u4f5c\u8868\u884c\u9650\u5236\u7684\u91cd\u78c5\u6d88\u606f<\/h5>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ha-post-list-item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/staging-1.admazes.com\/zh\/blog\/google-cloud-summit-2024-on-5-june-2024\/\">\n\t\t\t\t\t\t\t\t<span class=\"ha-post-list-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\t\t\t\t\t\t\t\t<div class=\"ha-post-list-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"ha-post-list-title\">Google Cloud Summit 2024 on 5 June 2024<\/h5>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ha-post-list-item\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/staging-1.admazes.com\/zh\/blog\/unleashing-big-data-insights-for-marketers-connected-sheets-supercharges-google-sheets\/\">\n\t\t\t\t\t\t\t\t<span class=\"ha-post-list-icon\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/span>\t\t\t\t\t\t\t\t<div class=\"ha-post-list-content\">\n\t\t\t\t\t\t\t\t\t<h5 class=\"ha-post-list-title\">Unleashing Big Data Insights for Marketers: Connected Sheets Supercharges 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